007 What can we learn from the Fyre Festival Fiasco?

The next Free Range Social Show:
WHAT CAN WE LEARN FROM THE FYRE FESTIVAL FIASCO?

Everyone’s talking about the failed Fyre Festival at the moment. That’s probably because both Netflix and Hulu have released documentaries on it.

But, what does it mean for influencer marketing? Is it broken? Can we trust influencers any more?

Should businesses use influencers?
If you’re an influencer for a brand, what should you be aware of?

Join Ian and Julia as we chat about this sticky subject. And, as always, let us know what you think!

We’re going live TODAY Monday February 4th, 2019:

2pm (UK & Ireland)
3pm (European Time)
9am (Eastern US/Canada)
8am (Central US)
7am (Mountain US)
6am (Pacific US/Canada)
10pm (Eastern Australian Time)

#FreeRangeSocial #SocialMedia #ContentMarketing

Julia @BrambleBuzz Social Media / Ian Anderson Gray

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Julia Bramble & Ian Anderson Gray

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Amanda Webb
1 year ago

Hi Natchi

Natchi Lazarus
1 year ago
Reply to  Amanda Webb

Hi Amanda! 🙂

Amanda Webb
1 year ago

I think many influencers have no business acumen. I think that’s going to change

David Trott
1 year ago

(Imagine someone asked Twitter for restaurant recommendations, and a social media manager replied to suggest one of their clients – that’s prob a clearer example than the t-shirt 🙂 )

David Trott
1 year ago

It’s about “misleading omissions” under the Consumer Protection Act – if what you publish could reasonably be expected to sway someone’s purchasing decision, then you have to declare a commercial relationship.

Trevor Lorkings
1 year ago
Reply to  David Trott

“reasonably” great word to keep the lawyers in business 🙂

David Trott
1 year ago

Haven’t seen the documentary on Netflix yet – it’s on the list. I need some new things to make me angry. 🙂

Amanda Webb
1 year ago

Normal here

Paul Ince
1 year ago

I don’t think it will make any difference whatsoever. When you were younger, didn’t you just hate it when older people told you that something was bad?

Free Range Social
1 year ago
Reply to  Paul Ince

Paul fair point … I think the lawyers want to make sure it doesn’t happen again though (but I guess it also earns them big bucks so maybe there’s a clash of interests!!!)