007 What can we learn from the Fyre Festival Fiasco?

The next Free Range Social Show:
WHAT CAN WE LEARN FROM THE FYRE FESTIVAL FIASCO?

Everyone’s talking about the failed Fyre Festival at the moment. That’s probably because both Netflix and Hulu have released documentaries on it.

But, what does it mean for influencer marketing? Is it broken? Can we trust influencers any more?

Should businesses use influencers?
If you’re an influencer for a brand, what should you be aware of?

Join Ian and Julia as we chat about this sticky subject. And, as always, let us know what you think!

We’re going live TODAY Monday February 4th, 2019:

2pm (UK & Ireland)
3pm (European Time)
9am (Eastern US/Canada)
8am (Central US)
7am (Mountain US)
6am (Pacific US/Canada)
10pm (Eastern Australian Time)

#FreeRangeSocial #SocialMedia #ContentMarketing

Julia @BrambleBuzz Social Media / Ian Anderson Gray

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Julia Bramble & Ian Anderson Gray

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Trevor LorkingsDavid TrottNatchi LazarusAmanda Webb Recent comment authors

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Amanda Webb
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Normal here

David Trott
Guest

Haven’t seen the documentary on Netflix yet – it’s on the list. I need some new things to make me angry. smile

David Trott
Guest

It’s about “misleading omissions” under the Consumer Protection Act – if what you publish could reasonably be expected to sway someone’s purchasing decision, then you have to declare a commercial relationship.

Trevor Lorkings
Guest

“reasonably” great word to keep the lawyers in business smile

David Trott
Guest

(Imagine someone asked Twitter for restaurant recommendations, and a social media manager replied to suggest one of their clients – that’s prob a clearer example than the t-shirt smile )

Amanda Webb
Guest

I think many influencers have no business acumen. I think that’s going to change

Amanda Webb
Guest

Hi Natchi

Natchi Lazarus
Guest

Hi Amanda! smile

Paul Ince
Guest

I don’t think it will make any difference whatsoever. When you were younger, didn’t you just hate it when older people told you that something was bad?

Free Range Social
Guest

Paul fair point … I think the lawyers want to make sure it doesn’t happen again though (but I guess it also earns them big bucks so maybe there’s a clash of interests!!!)